Interactive kiosk research

The Sev7n Summit qualification kiosk, operated by attendees themselves on the event floor.

Delivery May 2024

Client Eduzz

Role Product Designer

Skill UI Design

Packed Sev7n Summit auditorium: thousands of attendees seated facing the stage — a context where a passive qualification form would get lost.

Problem

Sev7n Summit is Eduzz's annual event, with thousands of attendees — that's the context where qualification research had to happen. It usually ends up as a form: passive, long, ignored amid so many people. The qualification that could happen right there — with the customer engaged, present — gets lost for lack of a concrete reason for them to stop and identify themselves.

Solution

I turned the research into an interactive station designed for the event context: a fixed 27" touch kiosk that attendees operate themselves, with no one beside them to explain it.

Tilted collage of the qualification flow screens over the Sev7n Summit's purple-and-yellow key visual: questions with illustrations and the kiosk's answer options.

Hardware render: the station's opening screen — 'From root to top / Tap the screen to start' — with the Sev7n Summit key visual, next to the 27-inch touch kiosk, with the equipment's measurements.

The dedicated hardware signals that it's an official Eduzz station — not a promoter's device — and the interface pulls the Sev7n Summit key visual into the station so it becomes part of the campaign.